Bruce's Juices

Bruce's Juices

Soft Drinks

Foodways

Bruce's Juices was a brand of orange juice distributed in Atlanta by G.J. McWilliams at 223 Garnett St, according to a single 1928 advertisement. It originated in Tampa, Florida as early as 1926. The company sponsored a junior baseball team in Columbus, Georgia in 1940. A newspaper in Macon, Georgia has a few classified advertisements in search of a dealer for the juice brand in 1941, sent by the Fruit Juice Company Distributors of Thomasville, Georgia. The company went bankrupt, but reversed it, in 1955. Based on the style of the bottle, it is probably from the 1920s-1940s. The “S in a circle” mark was used by multiple glassmakers in the 20th century, none in the Southeast, so it is difficult to determine the manufacturer.

“Bruce’s Juices,” Atlanta Journal (Atlanta), August 7, 1928, 9.

“Watch for Old Man Bruce’s Daily Goofy-Grams,” Tampa Morning Tribune (Tampa, FL), October 22, 1926, 3.

“Furious Battles Seen for Local Amateur Loops,” Columbus Daily Enquirer (Columbus, GA), May 12, 1940, 12.

“Classified Advertisements - 40,” Macon Telegraph (Macon, GA), September 16, 1941, 11.

“U.S. Fifth Circuit Court of Appeals,” Times-Picayune (New Orleans, LA), March 18, 1955, 49.

Bill Lockhart et al., “The Mysterious Letter S,” Society for Historical Archaeology, 2019, https://secure-sha.org/bottle/pdffiles/SMysteriousLetter.pdf.

Phoenix Project

1920s-1940s

Emmett Cantkier

Glass

Bottle

p493 ACC 171

CCU 310