Purity Brand
Title
Purity Brand
Subject
Soft Drink
Foodways
Description
The only reference to Hagan & Dodd’s “Purity Brand” is in a 1906 newspaper advertisement where it is referred to as an extract.
The company was originally named the Hagan Brothers Company, but it was changed to the Hagan & Dodd Company in 1903, creating the terminus post quem for this bottle. It was renamed to the Red Rock Company in 1929, providing a terminus ante quem. Though the brand is apparently registered (as a trademark) according to the bottle, I was unable to find the trademark record in reports issued 1903-1919 and 1921-1925, despite finding ones for Red Rock and H&D’s other brands “Ko-Nut” in 1911 and “Long Green” in 1922 (neither of which are represented in the collection). “Purity” was a very common brand name for many types of food products.
The company was originally named the Hagan Brothers Company, but it was changed to the Hagan & Dodd Company in 1903, creating the terminus post quem for this bottle. It was renamed to the Red Rock Company in 1929, providing a terminus ante quem. Though the brand is apparently registered (as a trademark) according to the bottle, I was unable to find the trademark record in reports issued 1903-1919 and 1921-1925, despite finding ones for Red Rock and H&D’s other brands “Ko-Nut” in 1911 and “Long Green” in 1922 (neither of which are represented in the collection). “Purity” was a very common brand name for many types of food products.
Source
“The Largest Ginger Ale Order Ever Sold In The World!,” The Atlanta Georgian (Atlanta), August 7, 1906, 5.
Smith Clayton, “RED ROCK, IN DOMINION OF DRINKS, IS EVERY INCH A KING,” The Atlanta Journal (Atlanta), September 1, 1903.
“Gus Dodd Buys Red Rock Co. Stock,” G, The Atlanta Constitution (Atlanta), November 17, 1929, f4.
Publisher
Phoenix Project
Date
1903-1929
Contributor
Emmett Cantkier
Format
305g
height: 151mm
Diameter: 58mm
height: 151mm
Diameter: 58mm
Type
Glass
Bottle
Identifier
p729 ACC 133
Coverage
9DA89
Collection
Citation
“Purity Brand,” The Phoenix Project , accessed October 2, 2026, https://martaphoenixproject.gsuanthropology.com/items/show/128.
