Purity Brand

Title

Purity Brand

Subject

Soft Drink
Foodways

Description

The only reference to Hagan & Dodd’s “Purity Brand” is in a 1906 newspaper advertisement where it is referred to as an extract.
The company was originally named the Hagan Brothers Company, but it was changed to the Hagan & Dodd Company in 1903, creating the terminus post quem for this bottle. It was renamed to the Red Rock Company in 1929, providing a terminus ante quem. Though the brand is apparently registered (as a trademark) according to the bottle, I was unable to find the trademark record in reports issued 1903-1919 and 1921-1925, despite finding ones for Red Rock and H&D’s other brands “Ko-Nut” in 1911 and “Long Green” in 1922 (neither of which are represented in the collection). “Purity” was a very common brand name for many types of food products.

Source

“The Largest Ginger Ale Order Ever Sold In The World!,” The Atlanta Georgian (Atlanta), August 7, 1906, 5.
Smith Clayton, “RED ROCK, IN DOMINION OF DRINKS, IS EVERY INCH A KING,” The Atlanta Journal (Atlanta), September 1, 1903.
“Gus Dodd Buys Red Rock Co. Stock,” G, The Atlanta Constitution (Atlanta), November 17, 1929, f4.

Publisher

Phoenix Project

Date

1903-1929

Contributor

Emmett Cantkier

Format

305g
height: 151mm
Diameter: 58mm

Type

Glass
Bottle

Identifier

p729 ACC 133

Coverage

9DA89

Collection

Citation

“Purity Brand,” The Phoenix Project , accessed October 2, 2026, https://martaphoenixproject.gsuanthropology.com/items/show/128.

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