https://martaphoenixproject.gsuanthropology.com/files/original/2a8c2c35feba172e82d097fdae0d5396.jpg afdc411c2a0637f3016f24ee8e209f40 https://martaphoenixproject.gsuanthropology.com/files/original/a7316481fa8ee607afd2b0b9dabe6eaa.jpg baf1f30ed97b70130cd8ee5bdf95792e https://martaphoenixproject.gsuanthropology.com/files/original/0c2714c68069ebbeae393c76aac66400.jpg f674ce8a1574ce50028ce002d6ae122f https://martaphoenixproject.gsuanthropology.com/files/original/fc3e70e561dab3b51d413ce35fd6f999.jpg 9cfe0b18aab8f2306a94e4bfea8b6a7f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artifacts Description An account of the resource We have catalogued all the items that have recognizable branding or historical significance. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Better Goulds Beverages Identifier An unambiguous reference to the resource within a given context p418 ACC 171 Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant CCU 310 Description An account of the resource The story behind Goulds is exemplary of how muddy the historical side of historical archaeology can be. Two bottles, one called <a href="https://martaphoenixproject.gsuanthropology.com/items/show/231">Gould Beverages (Quality Plus)</a> and the other called Better Goulds Beverages, were found in the same box and they are the only two examples of Goulds in the collection. They look strikingly different. p407 was bottled by the Orange Crush Bottling Co. in Atlanta while p418 was bottled by the Goulds Better Beverage Co. in one of three cities in Mississippi. It could be assumed that the company was based in Mississippi and sold bottling rights to the Orange Crush Bottling Co. for distribution in Georgia, but upon looking at other examples of the bottles online there was an instance of Better Goulds being bottled by Crush in Atlanta as well. Notably, it also does not have the ingredients listed on the back as p418 does. p407 also looks stylistically older than p418 and the “better” implies it was improving an existing product. p418 only has a small empty “keystone” mark on the base. The keystone shape was characteristic of the Knox Glass Co., and typically the specific plant would be identified by a letter within the keystone, but there is not one on this bottle. Knox Glass’s last plants were bought in 1968. p418 has the ingredients listed on the back, indicating it was likely produced after the 1966 Fair Packaging and Labelling Act. Therefore, this bottle can be dated from 1966-1968. There were barely any internet resources on a beverage by the name of Gould other than Ebay listings for the bottles. This led me to check the Atlanta Journal-Constitution archives, where there was also no results for any variation of “Gould(s) beverages” or “Goulds Better Beverage Co.” The last option was to look into the Orange Crush Bottling Company, and though there were few internet sources on it as well, in the AJC archive I found that the president of the Orange Crush Bottling Co. was named Fred S. Gould and it went bankrupt in 1956. This leads me to believe the Gould Beverage was named after said president. At some point before the bankruptcy, they decided to change the formula of the drink and brand it as “Better Goulds Beverage” (similar to “New Coke” in the 1980s). It is possible that the original Gould and Better Goulds could have existed at the same time, but in the case it was replaced it must have happened after p407 was produced in 1954. Perhaps after the bankruptcy of the Orange Crush Bottling Co., the Goulds Better Beverage Co. was formed in Mississippi and retained the same bottle design. Contains SUGAR WATER FRUIT JUICES CARBONATED WATER ARTIFICIAL FLAVOR & COLORING 1/10 OF 1% BENZOATE OF SODA GOULDS [Better] BEVERAGE CO. JACKSON, [McComb], NATCHEZ, MISS Subject The topic of the resource Soft Drinks Foodways Source A related resource from which the described resource is derived https://www.ebay.ca/itm/335313245737 https://sha.org/bottle/pdffiles/Knox2_BRG.pdf Publisher An entity responsible for making the resource available Phoenix Project Date A point or period of time associated with an event in the lifecycle of the resource 1966-1968 Contributor An entity responsible for making contributions to the resource Emmett Cantkier Type The nature or genre of the resource Glass Bottle Mississippi Soda Soft Drinks