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CONTAINS 111 UNITS, (INT.)&#13;
VITAMIN B1 OR 1/3 MINIMUM&#13;
DAILY ADULT REQUIREMENT&#13;
FLAVOR DERIVED FROM ORANGES,&#13;
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PURE CANE SUGAR.&#13;
&#13;
US CERTIFIED COLOR ADDED&#13;
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&#13;
BOTTLED UNDER LISCENSE OF MIL-KAY ORANGE&#13;
CORM. OF AMERICA, ST. LOUIS, MO, U.S.A.</text>
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                <text>Bruce's Juices was a brand of orange juice distributed in Atlanta by G.J. McWilliams at 223 Garnett St, according to a single 1928 advertisement.  It originated in Tampa, Florida as early as 1926.  The company sponsored a junior baseball team in Columbus, Georgia in 1940.  A newspaper in Macon, Georgia has a few classified advertisements in search of a dealer for the juice brand in 1941, sent by the Fruit Juice Company Distributors of Thomasville, Georgia.  The company went bankrupt, but reversed it, in 1955.  Based on the style of the bottle, it is probably from the 1920s-1940s. The “S in a circle” mark was used by multiple glassmakers in the 20th century, none in the Southeast, so it is difficult to determine the manufacturer. </text>
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                <text>  “Bruce’s Juices,” Atlanta Journal (Atlanta), August 7, 1928, 9.&#13;
&#13;
  “Watch for Old Man Bruce’s Daily Goofy-Grams,” Tampa Morning Tribune (Tampa, FL), October 22, 1926, 3.&#13;
&#13;
  “Furious Battles Seen for Local Amateur Loops,” Columbus Daily Enquirer (Columbus, GA), May 12, 1940, 12.&#13;
&#13;
  “Classified Advertisements - 40,” Macon Telegraph (Macon, GA), September 16, 1941, 11.&#13;
&#13;
  “U.S. Fifth Circuit Court of Appeals,” Times-Picayune (New Orleans, LA), March 18, 1955, 49.&#13;
&#13;
  Bill Lockhart et al., “The Mysterious Letter S,” Society for Historical Archaeology, 2019, https://secure-sha.org/bottle/pdffiles/SMysteriousLetter.pdf.</text>
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                <text>The story behind Goulds is exemplary of how muddy the historical side of historical archaeology can be. Two bottles, one called &lt;a href="https://martaphoenixproject.gsuanthropology.com/items/show/231"&gt;Gould Beverages (Quality Plus)&lt;/a&gt; and the other called Better Goulds Beverages, were found in the same box and they are the only two examples of Goulds in the collection. They look strikingly different. p407 was bottled by the Orange Crush Bottling Co. in Atlanta while p418 was bottled by the Goulds Better Beverage Co. in one of three cities in Mississippi. It could be assumed that the company was based in Mississippi and sold bottling rights to the Orange Crush Bottling Co. for distribution in Georgia, but upon looking at other examples of the bottles online there was an instance of Better Goulds being bottled by Crush in Atlanta as well. Notably, it also does not have the ingredients listed on the back as p418 does. p407 also looks stylistically older than p418 and the “better” implies it was improving an existing product.&#13;
&lt;p&gt;p418 only has a small empty “keystone” mark on the base. The keystone shape was characteristic of the Knox Glass Co., and typically the specific plant would be identified by a letter within the keystone, but there is not one on this bottle. Knox Glass’s last plants were bought in 1968. p418 has the ingredients listed on the back, indicating it was likely produced after the 1966 Fair Packaging and Labelling Act. Therefore, this bottle can be dated from 1966-1968.&lt;/p&gt;&#13;
&lt;p&gt;There were barely any internet resources on a beverage by the name of Gould other than Ebay listings for the bottles. This led me to check the Atlanta Journal-Constitution archives, where there was also no results for any variation of “Gould(s) beverages” or “Goulds Better Beverage Co.” The last option was to look into the Orange Crush Bottling Company, and though there were few internet sources on it as well, in the AJC archive I found that the president of the Orange Crush Bottling Co. was named Fred S. Gould and it went bankrupt in 1956.&lt;/p&gt;&#13;
&lt;p&gt;This leads me to believe the Gould Beverage was named after said president. At some point before the bankruptcy, they decided to change the formula of the drink and brand it as “Better Goulds Beverage” (similar to “New Coke” in the 1980s). It is possible that the original Gould and Better Goulds could have existed at the same time, but in the case it was replaced it must have happened after p407 was produced in 1954. Perhaps after the bankruptcy of the Orange Crush Bottling Co., the Goulds Better Beverage Co. was formed in Mississippi and retained the same bottle design.&lt;/p&gt;&#13;
&lt;br /&gt;Contains SUGAR WATER &lt;br /&gt;FRUIT JUICES &lt;br /&gt;CARBONATED WATER &lt;br /&gt;ARTIFICIAL FLAVOR &amp;amp; COLORING &lt;br /&gt;1/10 OF 1% BENZOATE OF SODA &lt;br /&gt;GOULDS [Better] BEVERAGE CO. JACKSON, [McComb], NATCHEZ, MISS</text>
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                <text>Reif's Special was a product of the Purity Extract &amp; Tonic Company of Chattanooga, reported to be at the corner of Broad  &amp; 2nd St. It was named after Charles Reif, owner of said company and Chattanooga Brewing Company and Chattanooga Glass Company.&#13;
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                <text>The name "Beau-Regards" may be in reference to a descendant of P.G.T. Beauregard, a Civil War Confederate general, as it is a “grand old name of the South,” but there are no results for a person named “Geo Beauregard.” A single newspaper advertisement in the Marietta Journal in 1944 shows that Beau-Regards was bottled by the Dixie Rush Bottling Co., Inc. at 1245 Glenwood Ave SE, in grape and orange flavors.  However, this does not indicate where the brand originated. The Owens-Illinois mark indicates 1948 manufacture at the Streator, IL plant. &#13;
&#13;
The genuine always&#13;
bears the signature&#13;
of&#13;
Geo Beauregard&#13;
8 FLUID OZ&#13;
COPYRIGHT 1943&#13;
&#13;
Owens-Illinois mark says 1948</text>
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                <text>  “Dixie-Rush Bottling Co., Inc.,” Marietta Journal (Marietta, GA), April 7, 1944, 4.&#13;
&#13;
  Bill Lockhart and Russ Hoenig, “Owens-Illinois Glass Company Part 2 - The Bewildering Array of Owens-Illinois Glass Co. Logos and Codes,” Historic Glass Bottle Identification &amp; Information Website, 2018, https://bottleinfo.historicbottles.com/pdffiles/OwensIllinois2018Part2.pdf.</text>
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                <text>Suncrest was a brand of orange soda first produced by the Nugrape Company in 1938.&#13;
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The Moxie Company combined with the Nugrape Company in 1968 which facilitated the company name change. It is possible that this can was very recently deposited when it was collected by the archaeologists in the mid 1970s.&#13;
Interestingly the top of the can says "Please don't litter// Dispose of properly" which, clearly someone didn't abide by, given it was found on the ground...</text>
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                <text>Emmett Cantkier</text>
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                <text>The type of ACL printing was used on 7up bottles from 1965-1968. Notably, it has a red logo on the neck and "7 fluid ounces" right under it. Sometimes these bottles had the bottler underneath the ingredient list on the back, but unfortunately this one does not. The company at this time was still based in St. Louis where it was founded, owned by the founder's descendants.</text>
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                <text>&lt;a href="https://www.antique-bottles.net/threads/7oz-7up-1954-1979.697421/"&gt;https://www.antique-bottles.net/threads/7oz-7up-1954-1979.697421/&lt;/a&gt;</text>
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                <text>E.R. Betterton &amp; Co. Distillers, Chattanooga, TN</text>
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            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="2569">
                <text>Phoenix Project</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="37">
            <name>Contributor</name>
            <description>An entity responsible for making contributions to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="2570">
                <text>Emmett Cantkier</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="2571">
                <text>Plastic</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="2572">
                <text>a9 ACC 141</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="38">
            <name>Coverage</name>
            <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
            <elementTextContainer>
              <elementText elementTextId="2573">
                <text>CCU 170</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="2910">
                <text>This generic "Soul" art is seen on the 8-Track versions of various soul songs from the 1970s. As indicated by the "AL G" on the bottom edge, this was likely an Al Green tape.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="2911">
                <text>1970s</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
